Nutty Business

We wanted to have a "raw and real" element to the Packaging Design, to show the grit of the brand. So we added a corner paper tear with a secret spicy warning, adding that "Tito Humour" to the brand, and the stamp on the side for that seal of premium-ness we were marketing the product as.

Project Name:

What I did:

+ Brand & Logo Design
+ Packaging Design
+ Creative Direction
+ Graphic Design & Illustration
+ Animations
+ Photography

A branding and content creation project for a local snack brand called Nutty Business that wanted to cater to the "Tito's of Manila". The client needed a complete brand built up for their new product line of snacks, showcasing their brand identity of the "Tito Persona", chill and ready to kick back and open a can of beer.

The Design style that we leaned into for the logo design is a Modern but not minimalistic style, with a lot of grit to the look and feel of the logo. For the Social Media Content we wanted to maintain the look and feel of old-school aesthetics, really addressing that "Tito" vibe the brand wants to evoke.